Paid search is a viable Internet marketing strategy offering business a great flexibility and control in their advertising campaigns. It can be implemented as a temporary, seasonal or long-term strategy and monthly budgets can be closely monitored and controlled. It is about ensuring that through your Search Engine Marketing efforts you will deliver to the right person, the right message and the right experience at the right time.
The Google Adwords program is currently the largest paid search network and provides advertisers the opportunity to display their advertisements in the sponsored listing of the Google search engine and other Web sites. The Yahoo Sponsored Search program offers many of the same features as Google's AdWords program.